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Retro Signs

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The best know sign in the world would probably be the iconic &#;Las Vegas Sign&#;.

It is a sign and a design that is emulated everywhere.

Brisbane Retro Signs

In fact, in Brisbane, I can think of two signs that emulate that classic retro style as shown in the traditional &#;Las Vegas Sign&#;.  These are the Wotif sign in Milton and the sign/artwork outside GOMA (Gallery of Modern Art) at Southbank.   This style of signage stands out amongst the crowd, and exudes a presence that says power and success.  Your sign has achieved its ultimate goal when people use it as a reference point for directions.  This sort of presence will ensure that your signs will not only work for you but will increase your client base.

You know that your sign has made an impact when the local council has installed parking and will shortly be installing a crossing sign as is the case in Las Vegas Nevada!

The Las Vegas Sign

I then decided to research the famous Las Vegas sign, and discovered some surprising facts:

• Did you know that the sign was commissioned by a signwriter?

Ted Rogich, a World War II vet, moved to Nevada and started a small neon sign company called Western Neon Co. He admired the neon signs of the city, but he noticed that, while there were tons of signs advertising the local casinos, hotels and restaurants, there wasn&#;t a sign advertising the city itself.

• The &#;Killers&#; have written a song about Las Vegas and the sign.
•  The style of architecture that was used in the sign is called Googie.  This style of architecture  was post WW2 and most evident in the and and coinsided with the strong car culture of the time.  This style was the same as that in the cartoon &#;The Jetsons&#;  Some examples from the USA of googie signs.  

Your memorable sign

If you want your sign to be a talking point or destination point or even one where tourists have their picture taken, then maybe a retro Googie sign is for you.  This sort of advertising is invaluable and will ensure that your business will live on in the memories of people for a long time to come.

By Claire Cox

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It&#;s an elite group to which membership is often sought but rarely granted.

Many business signs stand the test of time, generating thousands upon thousands of impressions among prospective customers over the course of decades or longer. However, only a handful of business owners can flaunt signs that truly achieve signage immortality.

These select few pieces of business signage transcend generational consumer trends and technological innovations. Such signage is iconic, recognizable even to those who&#;ve never viewed it in person and lucrative for the business or entity it represents beyond any reasonable expectation.

In the most successful instances of legendary signage for business, the site of the sign, itself, evolves into a standalone tourist attraction. Its visibility is preceded by its widespread popularity, and the signage takes on longterm cultural significance.

Here are some of America&#;s most iconic signs:

Sign: McDonald&#;s Golden Arches Logo
Location: Originally in Southern California but now worldwide
Year Erected: The current Golden Arches logo was introduced in
Why Iconic: The global fast-food behemoth struck gold with its now-famous logo. Although McDonald&#;s dropped the physical arches from most of its restaurants during the s, the logo remains hoisted on pylon pole signs and on illuminated monument signs, among many other Golden Arch-related signage applications. Today this logo symbolizes one of the world&#;s most recognizable brands.

Sign: Radio City Music Hall Sign
Location: Manhattan, New York City
Year Erected:
Why Iconic: The electronic marquee that marks the entrance to this entertainment venue in Rockefeller Center is as impressive as it is massive. Illuminating the surrounding district, the marquee highlights upcoming shows and performances at the historic venue.

Sign: Welcome to Las Vegas Sign
Location: Las Vegas, Nevada
Year Erected:
Why Iconic: A &#;Sin City&#; landmark, this sign features a classic roadside pole design that&#;s 25-feet tall and bordered with incandescent bulbs. It reads &#;Welcome to Fabulous Las Vegas, Nevada&#; on the front and &#;Drive Carefully&#; and &#;Come Back Soon&#; on the back. A full-fledged, free-of-charge tourist attraction, this signage site is open 24 hours and includes a parking lot.

Sign: Kenmore Square Citgo Sign
Location: Boston, Massachusetts
Year Erected: (most recently rennovated in )
Why Iconic: This double-faced sign featuring the logo of oil company Citgo overlooks Kenmore Square in downtown Boston. It has gained fame as a fixture in the background of Red Sox baseball games taking place in Fenway Park. Following a restoration project in , the latest version of this sign features modern LED lighting technology.

Sign: Coppertone Girl Sign
Location: Miami, Florida
Year Erected:
Why Iconic: Often considered synonymous with the beach, this 3-story-high neon sign advertising the sunscreen brand represents a landmark in downtown Miami, though it has been relocated several times and even stored in a warehouse at one point. Illuminated at night, this sign depicts a young girl with a surprised facial expression as her dog yanks her swim trunks.

Sign: Chicago Theatre Sign
Location: Chicago, Illinois
Year Erected:
Why Iconic: This historic performing arts venue sports a distinctive marquee and vertical sign spelling out &#;C-H-I-C-A-G-O&#; that stretches nearly six stories high. The iconic and recognizable marquee makes regular appearances in television, cinema, art, photography and pop culture references.

Sign: Hollywood Sign
Location: Los Angeles, California
Year Erected:
Why Iconic: Situated atop a hillside overlooking Hollywood, this cultural icon measures 350 feet long and spells out the neighborhood&#;s name in white, all-capitalized letters. Originally constructed as an advertisement for a local real estate development, the sign is now maintained by a nonprofit organization and represents a major tourist attraction.

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