Five reasons signage is important for your business

Dec. 30, 2024

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Five reasons signage is important for your business

If you operate or are planning on starting a business, an important consideration is how you plan to use signage. A creative, attractive sign can be advantageous for your business in terms of standing out from the competition, increasing sales opportunities and helping your business grow.

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We&#;re not only talking about the sign over the door; signage comes in a variety of shapes and sizes. Nor does it have to be on the outside of your premises; high-quality internal signage can be a great marketing tool for your business.

Do you want to know why signage is important for your business? You&#;re in the right place!

Why is Signage Important for a Business?

It reinforces a company&#;s identity, helping it stand out in a crowded marketplace and making it recognisable to customers;
It plays an essential role in branding, creating a visible and consistent image that establishes a brand&#;s presence;
Signage increases brand exposure, prominently displaying the company&#;s name and contributing to the development of brand aesthetics, making the brand unique;
Signage reflects a business&#;s authority and expertise, and its quality can either attract customers or turn them away.

5 Reasons Why We Recommend Signage For a Business

1. Signage is a Cost-Effective Marketing Tool

For a small business with limited marketing funds, signage can be a cost-effective form of marketing which can help aid business growth. Although you may have to invest a small amount to have the signage designed and installed, once your signage is ready there are no further costs to advertise your company 24/7.

When starting a business, one of the key visual elements you should consider after your branding is an attractive sign. Nowadays, a successful growing business depends on many more factors than in the past. It&#;s not a surprise that in such a competitive environment, business owners/managers are required to put extra effort into their marketing just to stand out

We understand the importance of a small business getting noticed quickly in order to grow. Much of the requirement for business growth is impeded by the necessary marketing strategies being beyond budget, without the ability to pay in time; however, signage is an instant, cost-effective and enduring form of advertising your business within your local area.

2. Build Brand Awareness

Everybody knows that good brand awareness is vital for the prosperity of any business: how you promote your business will determine how consumers interact with you.

You may have your digital marketing under control, publishing weekly blogs and gaining engagement every day on social media; however, signage should be used as a primary communication tool to give your brand the exposure it deserves.

Signage is a multi-purpose marketing tool which can be used for many reasons such as; to draw attention to promotions, convey important information and directions, and also to build brand awareness. Therefore, signage is a tried and tested advertising tool that can be an excellent investment and go a long way in promoting your business:

The right message, to the right consumer, at the right time.

3. Signage Can Give You a Competitive Advantage

Signage can give you the competitive advantage you need to guarantee standing out in a world of overcrowded marketing. A creative and unique storefront sign can attract customers from a distance and can be a key differentiator between passers-by. For example, if you have an eye-catching restaurant sign, this is more likely to attract business during the lunch hour than one without.

Your location can also play a role in providing your business with a competitive edge. If your business signs stand out from the rest in the local area then this gives you a huge advantage.

4. Increase Impulse Sales Opportunities

Most of us can recall a time, likely even within the last week or two, when we purchased something we hadn&#;t planned to.

According to FedEx, nearly 76% of consumers (8 in 10) said they had entered a store or business they had never visited before based on its sign. As impulse buying is alive and well online and in-store, marketing is more critical than ever to capture those sales. For example, signage can be used to direct customers to add-on purchases and exclusive offers. A simple &#;Don&#;t Forget&#; sign provides a direction for your customers which can lead them to a purchase. Additionally, signage can be used to trigger a sense of urgency in customers/passers-by with limited-time promotions and exclusive deals ending soon. As a result, this can lead to someone being more likely to purchase on impulse.

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5. Signage Improves Communication

Signage can be a brand&#;s most visible form of communication and outdoor signage can impact how a brick-and-mortar store performs.

Customers can make assumptions of a business according to the quality and attractiveness of their signs. However, signs do a lot more than just inform. They can be used to:

Celebrate &#; goals and objectives, birthdays, sales increases, anniversaries
Motivate &#; positive feedback, good news stories, employee benefits, discounts
Inform &#; health and safety reminders, rules, reminders, opening hours, sales, exclusive deals
Advise &#; policies, rules and regulations, local information
Reinforce &#; company aims and objectives, vision, values
Promote &#; exclusive deals, sales, new stores opening
Direct &#; directions inside a building, to a new store, exterior around a local area.

Do We Recommend Signage?

As one of the leading digital marketing agencies in Lancashire &#; we understand the power of custom signage for businesses.

While there are some disadvantages to using signage for businesses, such as the initial cost and durability concerns, the benefits frequently outweigh these drawbacks.

We personally recommend signage to businesses because it serves as a clear and effective means of communication, raises brand awareness, and is a low-cost advertising method. Furthermore, it is critical in not only reinforcing a brand&#;s image but also in attracting customers and increasing sales.

We&#;re here to help draw attention to your brand with our designs signage solutions.

Contact our team directly to find out how we can help you.

The Importance of Building Signs in Business

From the earliest days of architecture, structures were emblazoned with some form of building signs which confirmed its identity and/or its purpose. Sculptures were used to tell stories and carvings projected slogans and quotations. As civilization evolved and commerce (business) became an element of daily life, buildings began to be occupied by not only governments but also businesses large and small.

As business evolved over the centuries, many buildings came to serve as icons for their occupants. Take for example the Wrigley Building in downtown Chicago. Originally commissioned by William Wrigley Jr. to serve as the headquarters of the Wrigley Company over 100 years ago, this building serves as an icon to a company that still thrives today. A simple sign plaque is all that is necessary to identify the building to the few passersby that are unfamiliar with the company and/or the building.

Few businesses have ever had the luxury of the Wrigley company, to be able to retain the same building or to associate it with their brand. Think back to the old western movies popular in the U.S. for so many decades. There were always building signs atop simply stating, for example Saloon, or Doctor, or Sheriff. But what if there happened to be two saloons, or three saloons? With competition, these early entrepreneurs had to find ways to differentiate themselves to attract and retain customers.

Fast forward to the 21st century and business and commerce has never been more complicated. Companies must develop and maintain their brand at a high level, not only to attract customers but to attract and maintain employees, investors, suppliers and more. Larger and/or more complex structures may require a broad range of signs to contribute to wayfinding, safety, individual tenants, offices, etc. A business may have an array of building signs identifying the structure itself, individual tenant brands, etc. Imagine, for example, Highmark Stadium in Buffalo, NY. The sign inventory for this incredibly popular stadium numbers in the many hundreds. Large digital message centers serve as televisions helping patrons watch the action, replays and the ads that help pay for everything. Large custom channel letter and logo signs tell everyone within view of the stadium that it is sponsored by Highmark Health. Smaller building signs highlight other sponsors and countless other signs help people find their seat, a snack or a beverage.

A business doesn&#;t have to house an NFL team like Highmark Stadium, or project a brand across an entire city skyline the way M&T Bank&#;s Seneca One building sign shines across Buffalo and Lake Erie. A simple restaurant like Santora&#;s Pizza Pub & Grill uses their brand new 3D logo on building signage and digital message centers alike.

Whether it be simple cut metal lettering or complex halo-lit lettering and logos, channel letters or a cabinet sign, it inexorably ties your brand to that building. Ensuring that signage complements the architecture of that building while projecting and enhancing your brand is a job that requires expertise and experience. Do it well and your brand can endure like Wrigley. Do it poorly&#;well you know that outcome&#;

The company is the world’s best Types Of Building Signage supplier. We are your one-stop shop for all needs. Our staff are highly-specialized and will help you find the product you need.

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How Does Iconic Internal Signage Work?

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