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What Type Industries and Teams Use DAM Software?

Who uses digital asset management software (DAM)? Is DAM the right solution for your company? In this article, we take a closer look at which industries use digital asset management, and the benefit of adopting a DAM solution.

For more information, please visit dam construction companies.

What Is the Purpose of Digital Asset Management Software?

Digital asset management software is a cloud-based solution that enables companies to store, organize, find and use their digital assets. Stored in a centralized location, DAM enables your team to securely access images from anywhere, at any time. DAM also streamlines workflows and helps you collaborate across the organization.

DAM Improves Brand Consistency

Digital asset management improves brand consistency by ensuring the entire organization has access to the most recent, approved assets. You can archive old assets, and control who can access images both internally and externally.

DAM Maximizes Productivity

Create efficiencies by reducing time spent searching for and managing digital assets. DAM software also improves workflows, so you’ll be able to spend more time on revenue-generating tasks.

DAM Helps You Maximize Value

Your company spends time and money creating images, digital assets and marketing collateral. DAM makes it easy to find and repurpose each asset, so you get the most out of your investment.  

Why Do Companies Need a Dedicated DAM Solution?

Companies rely on content, digital assets and high-quality images to showcase their work, drive leads and ultimately grow the bottom line. And in a digital-first environment, those assets are rapidly increasing. We surveyed 500 AEC firms, and 48% report having 20,000+ digital assets. Seventy-four percent say their firm will create more images this year than last year.

A dedicated DAM solution is critical to managing this large volume across the entire organization. To win new business, all teams need access to the best digital assets quickly and easily.

Types of DAM Solutions

There are different types of DAM solutions, and it’s important to choose what’s best for your company. DAM software companies fall into two categories: brand-based DAMs and project-based DAMs.

Brand-based DAM

You may be most familiar with brand-based DAM companies that are built for B2C organizations. Brand-based DAMs organize assets around brands or products.

Project-based DAM

The alternative is project-based DAM. Project-based DAM solutions, like OpenAsset, are built to store and organize assets for projects or properties and often work best for architecture, engineering, construction and real estate firms.

Who Uses Digital Asset Management?  

Both internal and external teams use DAM to collaborate, save time and reduce headaches. Internal teams use DAM to find the best, approved assets. They can also share those assets with external teams or agencies.

Marketing Teams

Marketers use digital asset management to store, organize and manage marketing collateral, including brand logos, whitepapers, sales slicks and images. They leverage DAM software to ensure that everyone in the organization can access the right digital assets, at the right time. Since everyone has access to the needed materials, DAM eliminates the need for marketing to be the middle man.

Marketing teams in the built world leverage project-based digital asset management solutions to store and organize project photos and respond to RFP requests. OpenAsset, the only project-based DAM company for the built world, even integrates with InDesign, further streamlining workflows for marketing teams that are under tight deadlines to complete proposals.

Sales and Business Development Teams

Sales and business development teams use digital asset management software to help close deals. With a sophisticated organizational structure, team members can find exactly what they are looking for when they have minimal time. They never have to ask marketing if images are approved to share, so they can spend more time making the final proposal or presentation perfect.

Business development teams for architecture, engineering and construction firms benefit more if they’re leveraging a project-based DAM. Winning new projects often comes down to pulling together the most relevant information for proposals, and having assets organized by project simplifies efforts.

Information Technology

Information technology (IT) teams keep the company running smoothly. However, this can be difficult when images are clogging up the server and team members, often marketers, are continuously asking them to fix broken links.

Digital asset management solutions solve this issue by storing images in the cloud, freeing up internal servers. DAM software also reduces the amount of time IT spends fixing broken links or giving team members access to the correct folders.

What Industries Use DAM Software?

Many industries use digital asset management to store and organize their assets. Let’s look at a few and the different benefits DAM provides.

Manufacturing

Manufacturing companies leverage DAM to access images, collaborate across the organization, improve operations and optimize workflows.

As manufacturers launch new products, they need a system for approved images and assets so the marketing teams can create campaigns quickly. They’re able to empower their team members and strengthen their brand through a library that enables search by SKU and product IDs.

Retail and eCommerce

A retail organization that uses digital asset management software is able to stay on brand and consistent across all channels. These companies typically leverage brand-based DAM solutions to store, organize and manage their materials across departments and teams.

Government Agencies

Federal, state, and local government agencies have a plethora of digital assets they need to manage including images, videos, documents and official forms. A digital asset management system helps these agencies keep track of all their digital files in one place with data security. It can also help them share files internally and with the public.

Healthcare and Education

In the healthcare industry, hospitals and clinics need to manage digital medical records, X-rays, and other images for example. They also need to be able to share files securely with patients and their families. 

In education, digital asset management examples include keeping track of student records, transcripts, and ID photos, and sharing digital resources with students and teachers.

Architecture

Architects rely on beautiful photography to showcase their projects in marketing collateral and proposals to win new business. But managing an ever-growing image library can be time-consuming and frustrating. Project-based DAMs, like OpenAsset, allow firms to store their images in a cloud-based solution and organize them by project. DAM ensures assets are easy to find when firms receive last-minute proposal requests and ensures the firm is only showcasing its best work. In addition, digital asset management helps architecture firms maximize their photography investment and repurpose their images.

Learn how architecture firms, like Foster + Partners, leverage digital asset management to create photo libraries available to staff anywhere, anytime here.

Engineering

Like architects, engineers rely on project photos to win more business. DAM allows engineers to easily find images, improve efficiency and boost productivity. DAM solutions like OpenAsset integrate with ERP and CRM systems, allowing firms to retain a single source of truth and push data into OpenAsset. For example, Dewberry integrated their OpenAsset system with Deltek Vision, allowing them to easily find product information via OpenAsset search.

Construction

Digital asset management also solves time and cost challenges for construction firms. Our research shows that nearly 75% of firms currently leverage a DAM solution to manage their growing image library. Ninety-two percent of those firms report an increase in overall efficiency.

Some DAM solutions integrate with Construction Management Platforms to streamline workflows and strengthen collaboration. Follow the link to see how JHL Constructors leverages the OpenAsset-Procore integration to empower their marketing teams with prioritized project photos.

Does My Company Need DAM?

Your company needs digital asset management software if you have a growing image or digital asset library, and your images aren’t easily accessible.

Here’s a quick checklist to help you evaluate if DAM software could help your organization. If you can answer “yes” to any of the below, your company needs DAM.

• Your team wastes time searching for images.
• You can’t find all your images and digital assets.
• You lack brand consistency.
• It takes too much time to answer RFPs.
• You struggle with broken image links.

Making a Digital Asset Management Business Case

Once you’ve identified that your company needs DAM software, it’s time to make a business case for your leadership team. We’ve created a guide to making your digital asset management business case to make that process easier. It covers how to get the buy-in, shows who uses digital asset management software and showcases your return on investment. You can download it for free here.

The Only Project-Based DAM for the Built World

OpenAsset is the only project-based DAM solution built for architecture, engineering and construction firms. If you’re interested in learning more, let’s chat!

Businesses need a lot (and we mean a lot) of digital content. Product images, sell sheets, videos, branded graphics, and more — there’s no shortage of content types organizations rely on to power their online and offline efforts. There’s a problem though. Managing all of these files, plus the workflows to support them, is tough without the help of digital asset management (DAM) software. 

Today we’ll discuss what DAM entails and how it’s helping a wide range of organizations, industries, and roles harness the true power of their content to build stronger brands and deliver superior customer experiences.

What is digital asset management (DAM)?

Digital asset management (DAM) is the practice of administering, organizing, and distributing media assets. To help facilitate this practice, teams commonly implement digital asset management software. 

Digital asset management (DAM) software is a powerful technology solution that enables brands to develop a library of photos, videos, graphics, PDFs, templates, and other digital content that is searchable and ready to deploy. It revolutionizes how businesses organize, distribute, collaborate on, and securely store their digital files. 

Digital asset management software originated in the 1990s alongside the birth of the internet and the rise of digital marketing. As marketers embraced digital as a viable and lucrative channel, it wasn’t long before they needed more and more digital content to communicate with their audiences, represent their brand, and competitively position their offerings online. 

Content volumes grew. And soon organizations struggled to contain their large libraries of images, videos, and graphics. Personal devices, messy shared drive folders, random hard drives, CDs, you name it — content lived everywhere. As a result, marketing teams struggled to find and distribute their content for product launches, campaigns, and other important business initiatives.

Something had to change. So, digital asset management pioneers studied the information management techniques used by librarians and applied them to media assets. Widen, an Acquia company, was at the forefront of this initiative, launching as a web interface for an image database in 1996. Today, Widen is part of Acquia and is still one of the best digital asset management platforms in the space, offering an enterprise content management platform built with digital asset management software at its foundation. More than 850 of the world’s most respected brands use our enterprise solution, Acquia DAM to:

• Centralize assets in one system.

  Everything from audio files to brand guidelines and product images can live at a single location. See and interact with previews for logos, documents, videos, work-in-progress files, 

  360° photography

  , and more.

  
  

   

• Provide self-serve access.

  Empower teams — no matter their region or time zone — to find what they need, when they need it. Provide secure, permissioned site access; curate asset selections via 

  portals

  ; or share content individually.

  
  

   

• Publish up-to-date, approved assets.

  Keep track of assets and stay on top of 

  digital rights management (DRM)

  efforts. 

  Version control

  allows you to update once and your asset is automatically published across all share and embed links.

  
  

   

• Automate content workflows.

  Use 

  metadata

  to fuel your content marketing workflows. Set up no-code, rule-based automation to notify users when new content is available. Use artificial intelligence (AI) to 

  power auto-tagging and apply metadata

  .

  
  

   

• Transform and reuse content.

  Convert images, videos, and audio files to other formats on the fly. Set up common conversions for social media, slide decks, and web pages or crop and resize them as needed.

  
  

   

• Monitor content effectiveness with analytics.

  Leverage site- and 

  asset-level analytics

  to inform decisions, as well as review version history for audits.

  
  

   

• Automate marketing workflows.

   

  Connect your tools and data

  to extend your assets from one central source to gain more productivity, security, and control over brand consistency.

  
  

   

An enterprise DAM may have even more capabilities. Learn about other possibilities.

What are digital assets?

A digital asset is content that is stored in a digital file format. Digital assets include photos, videos, images, graphics, fonts, audio clips, presentations, documents, and other content. 

Organizations use digital assets to support their branding efforts, as well as their online and offline sales and marketing initiatives. Digital assets are critical in helping brands define and support their identity, communicate their offering, and shape customer experiences.

It's common for brands to rely on scattered hard drives, thumb drives, and basic cloud based storage tools to manage their digital assets initially. But many find they quickly outgrow these systems and need something more.

What are examples of digital assets?

An enterprise DAM platform will have the capability to manage a robust selection of digital assets — and should have an eye toward the future on how to be able to handle emerging content too. Common digital assets include: 

• Audio files

• Documents

• Images 

• PDFs

• Videos

• Packaging files

  
   

Types of digital asset management use cases

Different systems offer a range of DAM capabilities that support various marketing practices and project management workflows. Understanding the challenges that marketing teams need to solve will help brands find the right solution.

Here’s a look at common types of dam challenges marketers face and where digital asset management software can help. 

• Brand management.

  Marketers use 

  brand management

  software to ensure that colleagues and external partners represent the brand with consistent messaging and imagery. There are a wide range of 

  brand resources

  that can be stored and managed in a DAM system.

  
   
• Sales enablement.

  A well-oiled sales process starts with collaborative sales and marketing teams, which is likely to include a lot of marketing materials and sales enablement. So teams need an efficient way to access and distribute that content. Using a digital asset management  solution to help with 

  sales enablement

  can help ensure that sales teams are using the content that marketing creates to support their deals. 

  
   
• Enterprise asset management.

  Running an enterprise organization comes with a lot of content. To ensure that your content is orchestrated effectively across teams and channels, many teams rely on an 

  integrated DAM solution

  . 

  
   
• Creative asset management.

  Creative teams are creating content all day long. That’s why it’s important to have a strong, clear strategy around 

  creative asset management

  to allow creative teams to spend more time creating and less time worrying about process and asset sourcing.

  
   
• Video asset management.

  With video only continuing to grow in popularity, it’s crucial to be able to access, track, and use your video content. 

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  is a combination of digital asset management methodology and technology to help teams with the creation, distribution, and storage of their video assets.

  
   
• Commerce asset management.

  E-commerce continues to be a dominating channel for just about anyone selling products, goods, and services. Whether consumers use a digital channel to make a purchase or just do research before going in-store, it’s important the customer journey is frictionless and you’ll often find you need 

  streamlined technology to deliver that seamless digital shopping experience

  . 

 

How does digital asset management software work?

The practice of DAM works by providing organizations with the processes, safeguards, and tools needed to administer, organize, and distribute their digital assets with greater control, intention, and speed. DAM software is designed to support these efforts and is often a critical element in a successful DAM strategy. 

 

A DAM system works as a central repository and control center that allows for various inputs and outputs. Approved users or a system admin can upload media files like logos, images, and videos into the DAM platform. The system ingests the files and then humans (or in the case of some DAM platforms, image recognition software) tag each file with metadata. Metadata is information that describes an asset and enables system users to search and find content in the system. Security features within the digital asset management platform control which user groups can access which assets and how they can use them. Users can then download approved assets for their own use or share them with collaborators and partners via portals, share links, embed codes, and system integrations.

Image

Who needs DAM?

Organizations of all shapes and sizes benefit from adopting digital asset management to help them organize, manage, and protect their content investment. As mentioned, DAM is a practice. It’s the processes, guidelines, strategies, and tools that any organization with digital assets can (and should) adopt. For many, these practices involve the use of a DAM system.

DAM systems help a wide variety of user types and roles save time, collaborate more smoothly, and ultimately drive more revenue for their organization. A DAM platform benefits many people inside and outside of an organization, but there are certain roles and user types that need it most to support their day-to-day work.

Creators

Graphic designers, photographers, videographers, and other creators use a DAM system as a centralized repository for their files and to streamline their workflows.

With a DAM platform, creators know exactly where to find existing assets — no more hunting for or recreating content that already exists. They can share proofs, which are then reviewed and approved via automated workflows. And when final creative files are ready, they can be distributed to managers, marketers, salespeople, and e-commerce teams through self-service portals and share links. There’s no more emailing back and forth, and there’s much more time for actual creative work. 

Marketers

Marketers use DAM software to manage the media assets and files creators produce for their campaigns, product launches, and content marketing initiatives. 

In a digital asset management solution, marketers can search for content by keyword, convert file formats on their own, publish content to channels, and share assets with agencies, distributors, retailers, and other collaborators. Platform analytics reveal which assets perform best, how they’re used, and where they’ve appeared around the web. That feedback helps marketers prioritize their efforts and make smarter content investments.

Agencies

Agencies rely on DAM tools to safeguard client assets, increase productivity, and gain on-demand access to the up-to-date, approved content needed to power their clients’ marketing and creative campaigns. 

Agency creators, account managers, and other contributors can log in and search for content in the DAM system or access curated subsets of assets via a portal. If a brand or agency administrator updates a file in the DAM system, that change is reflected anywhere that asset is embedded online. This saves agencies from the time-consuming task of updating creative across channels and prevents branding missteps and inconsistencies.

IT professionals

IT professionals are responsible for integrating marketing technologies into a cohesive stack that reduces redundancies and improves collaboration between systems and teams. 

A DAM platform provides IT professionals with a central hub that can power all of the organization’s go-to marketing technologies. Using prebuilt integrations and APIs, IT teams can connect the DAM solution to other systems, including platforms for content management, sales enablement, marketing automation, social media, customer relationship management, and more.

How your industry uses DAM

Digital asset management isn’t valuable for just one type of organization in one type of industry. The structure, process, control, and efficiency that come from DAM — and the systems that support it — benefit a diverse range of industry types. 

Agencies

Agencies use digital asset management software to increase the productivity of their marketing, advertising, creative, and design efforts and deliver better and faster results to their clients. Some agencies purchase a digital asset management solution and use it as their own in-house project management tool to manage assets, workflows, and deadlines for their many clients. Other agencies perform the same activities of asset management, but in collaboration with the client and in the client’s DAM platform. And there are also other agencies that solely provide a service where they maintain and administer a client’s DAM system for them.

Food and beverage

Food and beverage companies use DAM to maintain brand consistency and create more efficient content workflows. DAM tools allow these companies to bring their content together in one searchable, shareable library that’s accessible to teams and partners around the globe. The result is fast, on-demand access to quality, approved assets that meet brand standards. 

But that’s not all. The food and beverage industry approaches DAM in a variety of unique ways. Here’s how two industry players — Johnsonville and Sargento — use a DAM solution to move their business forward.

Healthcare

Whether healthcare organizations are promoting their services or educating the public, DAM helps them control the accuracy of the information they share. With its permission-based access and password-protected portals, a DAM solution ensures that only the right content is used by the right people, regions, and departments. If information changes, system admins simply update the revised assets in the DAM system, and the changes are automatically reflected anywhere those assets live online. This helps the healthcare industry manage compliance and prevent mistakes that could impact their standing as a trusted and reliable brand.

Higher education

Colleges and universities need a tremendous amount of content to support all of their audiences, departments, and programs. These institutions turn to DAM to help them wrangle their digital assets into one centralized, searchable content library. Time is money, and higher education institutions like the University of Georgia, University of Kansas, and many others are benefitting from a DAM solution that eliminates the financial drain of lost assets and helps departments find or discover content on their own.

Manufacturing

Manufacturing brands like Simpson Strong-Tie use DAM software to centralize their many thousands (if not millions) of assets, improve the consistency of their product imagery and branding online, and distribute content to global teams more efficiently. Many manufacturers also benefit from using a combined DAM and product information management (PIM) solution to ensure their product data, marketing content, and assets are 100% aligned and accurate. Manufacturing is a big industry for DAM, and there are many use cases that demonstrate how it benefits the companies that embrace it.

Media and entertainment

Media and entertainment companies use DAM to simplify workflows so they can keep up with the demands of their fast-paced, high-stakes industry. DAM systems support this need in many ways. They facilitate bulk importing and editing of images, videos, and audio files captured at live events, so assets are ready for immediate use. They utilize permissions to ensure that only authorized user groups can access certain content. And they mitigate risk by automatically enforcing licensing terms and use restrictions, giving those with an already stressful workload one less thing to worry about.

Nonprofit

The nonprofit industry uses DAM to maximize marketing resources on a limited budget. Many nonprofit organizations invest in a DAM system because it drives a greater return on their content investments — and ultimately pays for itself in time savings and asset reuse. With limited creative resources, nonprofits also utilize DAM tools, such as our Templates app, that empower volunteers and employees (with and without design skills) to create their own on-brand marketing materials. 

There are nonprofits everywhere getting their money’s worth with DAM technology. Here’s how the YMCAs across England and Wales are doing it.

Print and publishing

The print and publishing industry uses DAM tools to streamline production operations from a single content hub. With the help of a digital asset management system, publishers and printers can easily share files with collaborators, agencies, and vendors for proofing or printing. If edits are needed, they can retouch catalog or publication pages or quickly revert to an earlier creative version in the DAM system. When revisions are ready, content sent via share links and portals automatically updates with the most recent files — no more uploading and downloading to shared folders or unnecessary printing delays.

Retail

The retail industry uses DAM to deliver omnichannel e-commerce experiences to customers. Using DAM software — often combined with a PIM solution — retailers can centralize their product photos, videos, and other assets together in a single source of truth. With no question of which asset is the right asset, retailers achieve greater consistency across their many online and offline channels. 

Retail brands come in all shapes and sizes. To learn how brands within a specific retail vertical use DAM software, check out our case studies featuring stories from companies in cosmetics, technology, luxury goods, specialty products, athletic gear, footwear.

Sports

The sports industry has the monumental responsibility of capturing the excitement of game day through photos and videos — and then using those assets to connect with fans, press, and revenue opportunities. A DAM platform gives professional sports teams and organizations a central, searchable repository for these assets so designers, coaches, players, partners, marketers, and press can access them in the mere hours and days following a game. Time is of the essence, and it’s teams like the Houston Texans that are truly changing the game with DAM.

Travel and tourism

“A picture is worth a thousand words” — just ask any transportation, recreation, dining, or hospitality business in the travel and tourism industry. A digital asset management system helps these organizations control the quality of their assets and streamline their workflows, so they can get their best content in front of potential travelers, faster. Look at The Mariners’ Museum and Park for example. They use their DAM system to help museum staff streamline internal access to digital assets and share their collection with a global audience.

Travel and tourism is a trillion-dollar industry. The right DAM software gives businesses in this vertical the tools, brand control, and insights needed to put their most impactful, must-travel-here-now imagery forward.

Benefits of digital asset management

DAM emerged out of the widespread need for a better, more organized, and productive way for marketers to manage their valuable digital content. With DAM software, brands have a tool that makes it easier to publish the right content across all their channels at the right time with the right message. This level of omnichannel customer experience grows lifetime value, brand loyalty, and customer satisfaction. 

A digital asset management system gives brands a central source to store and organize their digital assets. That centralization leads to other valuable benefits like simplifying the creative process, ensuring brand consistency, and integrating the martech stack, which can lead to lower total cost of ownership (TCO) for martech.

Brands that invest in DAM technology report that it helps them:

• Save time

  at every step of the 

  content lifecycle

  . DAM users can import, find, tag, clip, embed, convert, share, or publish assets in a few quick clicks.

  
  

   

• Protect their brand

  by controlling access to content. Only approved, up-to-date, on-brand assets will reach social marketers, salespeople, partners, and other collaborators.

  
  

   

• Eliminate bottlenecks

  by enabling collaborators to search and browse brand assets on their own. Nobody on the marketing team should have to spend all day emailing files.

  
  

   

• Create once, publish everywhere

  , or COPE, with embed codes. If a file in the DAM platform is altered, every linked instance of that asset on the web will automatically update, too. How cool is that?

  
  

   

• Improve ROI

  on content by providing analytics on searches, downloads, views, usage, and engagement. Brands now know what to repurpose, what to retire, and what to create in the future.

  
  

   

• Minimize busywork

  by plugging DAM technology into other martech systems. Social marketers, salespeople, creatives, product teams, and others can access, pull in, and search assets in the platforms where they normally work. No more downloading and re-uploading files.

  
  

   

See more benefits of DAM or take a look at the benefits of a core DAM solution: 

Image

Differentiating between various solutions

When talking about DAM solutions, it’s important to understand the foundational characteristics that make a DAM system what it is — and not one of the many other related platforms on the market. But there’s certainly a lot of overlap and nuanced differences to weed through. We’ve talked a lot about DAM solutions, but what about other tools? How do enterprise content management (ECM) technologies and content management systems (CMS) differ from a DAM solution — or each other for that matter. 

DAM

A DAM system is a type of ECM solution that is focused specifically on the management, organization, and distribution of digital assets that are most often used for sales and marketing purposes. A DAM system supports a wide range of user types, both inside and outside of an organization. And unlike some of the other platforms we discuss below, it doesn’t only deal with content that’s used for a brand’s website — it handles this, but also the content used by marketers, partners, e-commerce sites, offline channels, and beyond.

ECM

ECM technologies support the administration, organization, and distribution of content and information across an asset's entire lifecycle, from creation to archive and disposal. ECM is a broad umbrella term that includes a variety of processes, strategies, and technologies, including DAM software, CMS, and a number of other platforms used to manage content ranging from business documents (e.g., contracts, invoices) to company records, and product information (hello, PIM). For more on ECM (and its relationship to DAM), check our dedicated article on the topic.

CMS

Similar to a DAM solution, a content management system (CMS) is also a solution that stores and manages content across its lifecycle. So what’s the difference between a CMS and a DAM system? The difference is most notably in the type of content it handles. Unlike a DAM solution, a CMS is 100% focused on digital experiences and therefore hosts content and assets that are used for web and other digital properties (e.g., a brand’s website or digital signage). 

Digital asset management FAQs

With so much terrain to cover in digital asset management, it’s normal to have questions. Here are common ones to ask before investing in DAM.

Why is digital asset management important?

Consumers today expect a lot from brands. A quality offering at a competitive price is no longer all it takes to win them over. Customers also care about the experience they receive. Digital asset management gives brands an approach and the technology to store, manage, and publish content across all digital channels. DAM tools promote collaboration, power omnichannel customer experiences, increase brand loyalty, grow customer lifetime value, and can ultimately lead to higher revenues. Brands are competing in an ever-changing digital landscape and need the ability to quickly adapt to new customer behaviors and build personalized experiences. DAM is one way brands are rising to meet the requirements of modern-day marketing and sales environments.

Why do you need a DAM system?

Digital assets are not just files. They’re valuable assets that brands invest time and money in creating or obtaining. Without a DAM system, it’s easy for organizations to lose track of the content they have. This means people have to spend precious time hunting for missing files. Creatives end up recreating images, graphics, and collateral that already exists (somewhere). Assets go unused and irreplaceable photos and videos from once-in-a-lifetime events are lost forever. These are just some of the many reasons businesses need a DAM system. For more pro-DAM rationale, check out our comprehensive investment guide to gain a better understanding of the ROI a DAM system can deliver. 

Is Dropbox a digital asset management platform?

In short, no. Cloud based storage tools like Dropbox, SharePoint, OneDrive, and Box are commonly a first step into asset management because they tend to offer free or paid subscriptions, which make them appealing to a wide range of budgets. However, they are not a true digital asset management platform. As teams and content grow, organizations often struggle with these options and need more robust asset management functionality to fully support brand consistency, which is why they turn to a scalable DAM solution that can grow and evolve with their content management needs.

How do I choose the best DAM software for my company?

Choosing the right DAM software starts with a plan. It’s important to understand your team’s requirements and how DAM technology will fit into your entire digital ecosystem. You can do this by outlining use cases, comparing features, and more. You can also dig deeper with questions like: What do we want to accomplish? How many assets do we have? How will this new software change our workflows? 

The vendor evaluation process takes time, so give yourself room to explore and even test-drive different solutions via free trials or proof-of-concept (aka sandbox) sites. Different DAM solutions offer different capabilities and strengths. The key is to figure out your requirements and priorities, and then align those with what a system can deliver. For a step-by-step guide to choosing the right DAM software, head over to our DAM Evaluation Toolkit. It’s packed with all sorts of advice, tips, and activities that’ll put you on the path to finding the best DAM software for your business.

Where to go from here

Brands across all industries from consumer packaged goods (CPG) companies to professional sports organizations are investing in DAM. With streamlined product content and creative workflows, marketing teams can use DAM software to grow lifetime value, brand loyalty, and customer satisfaction. 

Ready to take control of your digital assets? See why you’ll love Acquia DAM. Request a demo today.

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