Nitrogen fertilizer production in China 2000-2022

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National Bureau of Statistics of China. (January 10, ). Production volume of nitrogen fertilizer in China from to (in million metric tons) [Graph]. In

Statista

. Retrieved September 02, , from https://www.statista.com/statistics//nitrogen-fertilizer-production-for-chinas-agriculture/

National Bureau of Statistics of China. "Production volume of nitrogen fertilizer in China from to (in million metric tons)." Chart. January 10, . Statista. Accessed September 02, . https://www.statista.com/statistics//nitrogen-fertilizer-production-for-chinas-agriculture/

National Bureau of Statistics of China. ().

Production volume of nitrogen fertilizer in China from to (in million metric tons)

.

Statista

. Statista Inc.. Accessed: September 02, . https://www.statista.com/statistics//nitrogen-fertilizer-production-for-chinas-agriculture/

National Bureau of Statistics of China. "Production Volume of Nitrogen Fertilizer in China from to (in Million Metric Tons)."

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, Statista Inc., 10 Jan , https://www.statista.com/statistics//nitrogen-fertilizer-production-for-chinas-agriculture/

National Bureau of Statistics of China, Production volume of nitrogen fertilizer in China from to (in million metric tons) Statista, https://www.statista.com/statistics//nitrogen-fertilizer-production-for-chinas-agriculture/ (last visited September 02, )

Production volume of nitrogen fertilizer in China from to (in million metric tons) [Graph], National Bureau of Statistics of China, January 10, . [Online]. Available: https://www.statista.com/statistics//nitrogen-fertilizer-production-for-chinas-agriculture/

After an initial experience in the Group as decision-making support/Management Controller for development in Africa, Pierre Vasseur has been focusing on China since . He initially conducted studies from headquarters, then in the area since January .

After an initial experience in the Group as decision-making support/Management Controller for development in Africa, Pierre Vasseur has been focusing on China since . He initially conducted studies from headquarters, then in the area since January .

The development of the Group in China is not random. It is the largest fertilizer market in the world.  The market studies began in , and we then organized our teams by recruiting local employees in .

During stages prior to the launch, we considered how we could adjust the business model of the Roullier Group to local conditions.

The opening of this new country requires a genuine work of organization, the key stages of which are set out below:

•           Initially, those markets with greatest potential had to be targeted, as we could not cover the entire territory, given its size. Developing our activities on this market involves a recognition of significant cultural and logistic constraints (area and distribution model).
•           We then concentrated efforts on selecting specific products* that we could market locally. By taking into account constraints specific to this country, notably the size of the farming plots that are restricted.
•           Finally, we identified the possible relays and the suitable distribution chain for our products.

Throughout these stages, we had to understand the local environment, way of thinking and constraints of our end customers: the Chinese farmers.

I am now supported by around sixty Chinese employees. We are just at the beginning of a wonderful adventure. As the prospects for this market are vast, new employees join us daily to support our growth.

*fertilizer from our R&D

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