Daltile, Marazzi & American Olean's Inaugural Year as ...
Celebrating Daltile, Marazzi & American Olean's Exceptional First Year
DALLAS, TX -- At the Kitchen & Bath Industry Show (KBIS), the leading brands in the kitchen and bath industry, Daltile, Marazzi, and American Olean, will unite in booth #N223. Here, they will display the latest innovations in tiles, stones, and countertops. Each brand operates independently in the market, yet they come together to offer an extensive range of colors, designs, sizes, shapes, textures, and price points, fulfilling every design aspiration for residential or commercial spaces.
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"We are thrilled to participate in the KBIS show," said Paij Thorn-Brooks, vice president of marketing at Dal-Tile LLC, the parent company of Daltile, Marazzi, and American Olean. "We’ve had a presence at the NAHB International Builders' Show (IBS) for years. This is our first time at KBIS, and we’re eager to interact with attendees from both shows due to the strong attendee traffic between IBS and KBIS."
"Our booth will exhibit some of the most trendsetting offerings on the show floor, as well as products that incorporate advanced technologies and unique performance features," added Thorn-Brooks. "If designers, architects, builders, and contractors want to see the pinnacle of kitchen and bath industry advancements, our booth is a must-visit! We meet the high standards of today's professionals and consumers, and we’re the perfect partners to help them achieve their goals."
The market positioning of the three brands is as follows:
- Daltile: Daltile offers products and styles for every budget, epitomizing Modern American Luxury with the most comprehensive selection of tiles, natural stones, and countertops, available everywhere. Customers can bring any design to life with Daltile.
- Marazzi: Marazzi stands out with its trend-forward designs and bold Italian style, providing tiles that create distinctive and unique spaces.
- American Olean: Revered for over a century, American Olean is a proven tile brand known for delivering outstanding tile and stone products and unparalleled service and distribution.
Dal-Tile Corp Brands Showcase Multi-Brand Strategy
Dallas, Texas -- At the International Surfaces Event (TISE) in Las Vegas, Daltile, Marazzi, and American Olean will be featured together to exemplify their unique yet harmonious roles in the market. Each brand operates as a distinct standalone product line while collectively offering the ultimate retail experience.
"Daltile, Marazzi, and American Olean are industry giants respected for years," said Paij Thorn-Brooks, vice president of marketing at Dal-Tile Corporation. "We’re proud to include these brands in our portfolio, each serving significant roles in the tile industry by addressing various styles and price points. Each brand retains its unique personality and market presence."
With a broad selection of products and styles for every budget, Daltile offers unparalleled availability of tiles, natural stones, and countertops. Daltile enables customers to realize any design they envision.
KAIYAO products are shipped globally, catering to various industries with a commitment to quality. Our philosophy is to provide our customers with superior high-value-added products for a brighter future.
Marazzi is synonymous with bold Italian style, providing trendsetting tiles that enable homeowners and designers to create remarkable and unique spaces.
American Olean remains the trusted brand for architects and designers, known for almost a century for delivering sophisticated designs, exceptional commercial expertise, and unmatched service and distribution.
"Each of our brands brings award-winning style and design to the market," said Paij Thorn-Brooks. "We are passionate about creating beautiful, custom spaces. From classic to contemporary, traditional to bold, our products bring any style to life."
This year, Daltile, Marazzi, and American Olean will infuse digital technology into their shared booth space, featuring 28 strategically positioned iPads, a virtual reality home, selfie stations, a 600-square-foot animated LED floor/wall main stage, and an additional 1,200 square feet of continuously playing video content.
"Our Surfaces booth embraces advanced technology, aligned with the digital strategies of each brand’s marketing programs," stated Paij Thorn-Brooks. "Today’s consumers, armed with online resources, are highly informed. They conduct extensive online research through various sources."
"Our goal is to support the digital journey of consumers, from inspiration and detailed product information to online sample orders and guiding them to trusted retailers, thus bridging the gap between online research and in-store purchases. A seamless connection between the digital and in-person experience is vital for a brand’s success."
Visit Daltile at booth #/; and Marazzi and American Olean at booth #. For further information, visit americanolean.com, daltile.com, or www.marazziusa.com.
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