A Guide to Custom Box Materials

Custom box printing has a lot of advantages for business owners. Not only are they great packaging solutions, but they&#;re also amazing promotional materials. 

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The whole process gets even easier when you know the differences between each box and understand all the printing options available.

In this post, you&#;ll learn everything you need to know about custom box materials and what type to order for your business.

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Why Customize Boxes?

There are several reasons why you&#;ll want to print custom boxes for your business.

Size Options

Customizing boxes will allow you to create packaging that fits your product perfectly. Doing so will keep your items secure because there&#;s less room for them to move around. Also, it&#;ll make your business look more professional.

Branding

You can add your business name, logo, colors, and other branding elements that help shoppers tell your products apart from competing brands. Constant exposure to your branding will get potential customers to trust your brand.

Product Information

Printing boxes lets you include information that customers might need like product ingredients, manufacture date, and usage instructions. Having these will help shoppers make informed purchase decisions which could lead to improved sales for your business.

Target Audience

When you customize boxes, you can design them in such a way that they would appeal to your target audience. You could add the appropriate visual elements and copy. 

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What Are Boxes Made From?

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Most box designs get printed on corrugated boards &#; also known as cardboard. These are the industry standard. They&#;re tough enough to handle product transport. And they&#;re recyclable too, making them an eco-friendly packaging option.

Corrugated boards are lightweight. So this material lets businesses lower their shipping costs. And they&#;re highly customizable. Printers can use cardboard to produce different types of boxes.

It helps that designs turn out great when printed on cardboard boxes.

When you shop for custom boxes, you&#;ll find different material options. Here&#;s a breakdown of the most common ones.

• Kraft &#; Kraft is what most people think of when they think of cardboard boxes. It looks natural and organic, making it a great material for environmentally conscious companies. But because kraft boxes are brown, printed colors will look slightly different. 
• Standard White &#; As its name suggests, the exterior of a standard white box has white liners. This makes it a better option for designs that require colors to be more accurate. The interior of the box is kraft. 
• Premium White &#; Premium white boxes are more premium than standard white boxes. The interior and the exterior are both white. 
• Premium White (Gloss) &#; This is the same as premium white. However, this option leaves a gloss finish on all boxes to make designs stand out. 

Different Types of Boxes

Every business is different. Some box packaging is more suited to its needs than others. Here are some of the most commonly used boxes by online sellers and those with physical store locations.

Product Boxes

Product boxes are the simplest form of protection you could use to keep your merchandise safe from physical damage. Some use them to prevent contaminants that would affect the quality of their products.

They come in different forms and sizes. Product boxes can also serve as an outer shell for other types of packaging like bottles or jars. Use these boxes to relay product information like ingredients (if applicable), usage instructions, and safety details.

These are often placed on store counters, display cabinets, and other spots that shoppers can easily see and access. 

Mailer Boxes

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Mailer boxes are a cross between shipping and product boxes. You can use these to mail products to customers or house items that wouldn&#;t fit in smaller containers. 

These boxes have a self-locking mechanism that secures products in place, especially when you seal them with a tape or label. They have a unique look as well which is why they make great subscription boxes.

You can use mailer boxes to store multiple products. You can print their interior to add special messages, promote other products, or leave instructions.

Shipping Boxes

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Shipping boxes are ideal for mailing bulk orders to customers. These are tough so they can handle regular shipping conditions. This also means you can stack them on top of one another.

They are available in multiple sizes. You shouldn&#;t have any trouble ordering boxes that fit your products perfectly.

If you&#;re selling large items, shipping boxes can double as product boxes. This will help keep your products in spectacular condition. It&#;ll keep dirt away as well.

Pizza Boxes, Shoe Boxes, and Wine Boxes

Some boxes have specific use cases. Pizza boxes are one of them. But these aren&#;t just good for pizzas. You can also use these to deliver products with the same measurements. Cookie cakes are one example. Some use pizza boxes to store wall clocks.

A shoe box will keep sneakers, boots, sandals, and other footwear looking amazing until purchase. But they&#;re just as good for DIY kits and products sold in sets.

You also have wine boxes that you can use to store two or more bottles. This makes it convenient for customers to carry bottles around. Other businesses use wine bottles for olive oils and other bottled products.

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You will get efficient and thoughtful service from Ecobag.

How Are Custom Boxes Shipped?

Custom boxes are shipped flat to customers. They can store them in drawers or stack them on a shelf until they&#;re ready to be used. These assemble quickly. Some boxes come pre-glued, which means all you need to do is unfold them.

You should keep in mind that there are box printing companies that&#;ll let you order sample boxes. This should give you a better idea of what the boxes are like in person and let you see if the quality is up to your standards.

If you&#;d like to learn more about custom boxes, give us a call or chat with one of our representatives. We&#;ll help you find the right boxes for your business.

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Packaging Worthy of an Unboxing Video

By now, almost everyone has seen an &#;unboxing video&#; online. In fact, all the way back in Google Consumer Surveys found that one out of every five consumers had watched an unboxing video&#;a figure that has surely risen much higher in the years since then. People love watching a video of a person opening the package they received after ordering a product, and a growing number of consumers actively seek out unboxing videos when researching a product.

Sometimes it might just be the unboxing that a consumer is excited to share. In other cases, the unboxing video may be just one part of a longer video to review the product, whether by a consumer or a professional product reviewer. If your business is lucky, a social media influencer might post an unboxing video of a product they ordered and received from your company. Regardless of what the specifics may be, unboxing videos lose a significant portion of their impact if it&#;s just a plain old corrugated box being opened. 

The questions you should be asking yourself are these: Is the custom packaging your business uses worthy of an unboxing video? Are you fully leveraging custom printed packaging to extend your business branding? Are custom printed boxes affordable within your company&#;s budget?

What&#;s in Your Branding Toolbox?

Every business has a variety of tools in its branding toolbox, including the product itself, product packaging, the company website, advertisements, communications with customers, and so on. Can you guess what tool remains absent from a lot of those branding toolboxes? The answer is custom printed packaging. The fact that this essential tool isn&#;t even in the branding toolbox of many businesses is an unfortunate oversight. After all, everything your company does needs to reinforce your brand, and this should extend beyond the other tools mentioned to include the box (or bag) in which it is shipped. 

What&#;s the business takeaway from the rise of unboxing videos? It&#;s not just what&#;s inside the package that counts. The entire experience needs to be branded for your customer, from beginning to end. This is accomplished with an intentional branded packaging design that places your brand on everything they see, including the box used to deliver the order. The box you use to ship products to customers is going to be noticed. The question is what kind of impression is it going to make? Use custom printed boxes to make your mark and a lasting impression on whoever sees them.

Professional Custom Printed Boxes at a Competitive Price with Brown & Pratt

Custom printed boxes with Brown & Pratt will ensure you make the right impression with every order and every delivery, by collaborating with you to create customized packaging worthy of an unboxing video. E-commerce business and online shopping are on the rise faster than ever before, which means now is the time to reinforce and extend your branding to this additional touchpoint with your customers.

Custom Printed Boxes by Type

Brown & Pratt&#;s custom printed boxes are built for durability to protect your products during transit and ensure they arrive safely and undamaged to your customer. Among our most reliable and popular products are the following types of corrugated boxes:

• RSC Shipping Box:

  The &#;regular slotted container&#; (RSC) is the industry standard that comes in a stunning array of sizes and configurations made from corrugated cardboard. We can build any RSC box to your specifications. Visit our

  How to Measure a Custom Printed Box

  page for more information. RSC boxes all have those recognizable outer flaps that meet in the center and are typically sealed with tape to keep the box securely closed. Custom printing on RSC boxes puts your brand front and center for your customers when they receive the package. We can also make

  custom printed tape

  for an added branding element to the overall custom package design. 

• Tuck Top Mailer Box:

  Sturdy and stylish, these boxes are easy to open&#;and are a great way to display your products. These are the boxes that have an extended outer flap with a lip that tucks down inside the box to close it.

• Deluxe Mailer Box:

  When you want to really wow your customers, these boxes are the way to go. They have a thicker weight and allow for the use of bold color that makes a big impression. It differs from the tuck top box with its &#;rollover front tuck&#; in which the lip, rather than tucking down inside the box, rolls over the front and is secured with tabs that fit into slots on the front. This type of box may also feature dust flaps on each side of the lid that tuck down inside the sides of the box, thus creating a more complete seal around the outer edges of the lid.

Need something different than what&#;s listed above? Learn more about other types of boxes we offer for custom printing on our Commercial Custom Printed Box Styles page.

The Technical Side of Custom Printed Boxes

What kind of printing process goes into the design and printing of custom corrugated boxes? The most basic choice is between flexographic printing and digital printing, driven largely by the quantity needed.

• Industrial Run Flexographic Printing:

  This is the most cost-effective method for custom printed boxes. Flexographic printing utilizes crisp, water-based inks and allows for either one-color or two-color design&#;perfect for a logo and text. It produces a clean, matte image on each box. The printing happens as the box itself is being made (manufactured in-line). Depending on the print, carton size, and style, these boxes sometimes require a cutting die. Taking machine setup into consideration allows us to create pricing breaks for larger quantities. This kind of offer typically starts at 500 pieces and continues for orders of 750, , , and so on.

• Digital Post-Printing:

  If you only need a small quantity, then digital printing might be the best choice for you. A post-printed box means your boxes are built and inked one at a time. There are lower upfront costs, and it allows for individual printing on hand-crafted cartons. While small production runs lead to a higher per-piece price, you also avoid bigger upfront costs. Depending on your budget and needs, this can be a great solution.

Need more information about our printing processes for custom printed boxes? Be sure to visit the following pages on the Brown & Pratt website:

Brown & Pratt: Your Trusted Packaging and Shipping Supplies Partner

In the customer&#;s buying journey, one of the final steps is when your company&#;s product arrives to their doorstep. If you want to close the loop with a branded solution, that direct-to-customer box should carry your company logo and other branding. Custom printed boxes by Brown & Pratt will get the job done with professional-grade quality and excellence in customer service. Make no mistake, a stylish branded box, unique to your company, can do a lot more for your business than you might think.

At Brown & Pratt, we&#;ve been helping businesses across a wide range of industries create the custom packaging and shipping supplies they need since . We&#;ve kept up with both evolving client needs and ever-changing technologies to deliver solutions with the rapid turnaround times needed in today&#;s fast-paced online E-commerce landscape. We meet your needs with a combination of professional design, competitive pricing, and top-notch customer service. And when we say &#;custom&#; we mean it! We don&#;t sell one-size-fits-all solutions. Every solution we deliver to your business is customized to meet your unique needs. Get in touch with us through the Contact page of our website, call us at 888-659- to learn more about what we can do for you, or visit our online Request a Quote page to get started today.

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