5 Things to Know Before Buying Ophthalmic Equipment

So many options, so little space/time/money . . .

If you're a new doc (or a not-so-new doc), chances are you'll need some fancy equipment to make your practice great. Maybe you're opening cold and need it all. Maybe you're starting a specialty clinic within an established practice and need a new instrument to help you do your job. Or, maybe your clinic is running out of space, and you need to re-evaluate whether what you've got still fits your needs.Regardless of your situation, you should be able to answer yes to at least one of the following questions when looking at any new equipment. The more questions you can answer, the better. Companies will tout how technologically advanced, easy to use, sexy, insert buzzword here, their equipment is. But, you need to have the tools to evaluate their claims and make sure it's not just hot air. Here are the five questions you need to ask yourself before buying a piece of equipment.

Before you buy: can I get paid for using it?

This is usually a pretty straightforward question and one of the better ways to justify buying a piece of equipment. If there is a procedure code (CPT) and if the insurance companies you're contracted with reimburse for that procedure, it's very easy to calculate how your investment will pay off. For example, if you're looking at getting an OCT for $100,000 and the reimbursement rate for the procedure is $40, then you would need to do 2,500 OCTs in order to cover the cost of the instrument. If you're doing 2 OCTs (macula or optic nerve) per day of work, that's roughly 500 a year. In this case, it would take 5 years for the instrument to pay for itself.Unfortunately, there are many cases where new and innovative instruments won't be covered by insurance (Lipiflow, anyone?). But, you can still get paid for its usage if the patient sees the value in it and elects to pay out of pocket. Structuring a charge for using the instrument into a larger global fee for something like dry eye evaluation is another option. There are other creative ways to cover your costs. If you can't generate explicit revenue, that doesn't mean you can't get the instrument. It just means that you'll have to check a few more boxes on the other items.

Before you buy: will it change how I treat and/or make it more effective?

If our ultimate goal as eyecare providers is to make an accurate diagnosis and provide the best possible treatment to each and every patient, then it's important to get a piece of equipment that helps us do that. Even if we don't get paid by the patient or their insurance company to perform it, consider whether it makes sense for your practice.One of the best examples of this is the routine use of wide field fundus photography equipment, most commonly Optomap. While most patients don't have retinal findings that justify billing for fundus photos, this equipment does provide a comprehensive view of the posterior pole and peripheral retina. It is an all-around great tool for screening the entire retina. While it isn't a replacement for 90D or 20D lens evaluation, it can definitely help focus the evaluation and make it more effective.There are, however, some instruments that you may feel make you treat differently, but really don't. Let's look at a hypothetical example. Say a company is selling a meibomian gland expression tool (the one that applies the exact amount of pressure to the gland as would be applied during the blink) for $1,000. You think, 'Wow, I'll know exactly how many glands are working properly and how many aren't, I can't wait to start using this equipment!'But does that information really change how your plan for the patient? Does knowing if someone has mild MGD vs mild/moderate really change your treatment regimen? If it does, then go for it. If you want to provide a patient with a report of exactly how many glands aren't up to par, go for it. However, if a patient doesn't experience a subjective improvement, their buy-in likely won't last long, and they'll give up their routine lid maintenance.So before you answer yes to this question, make sure you can say, 'If I knew piece of information X, then it would change my treatment from plan Y to plan Z.' If you can't answer that, the new piece of equipment likely doesn't change things.

Before you buy: will it save us time?

In the clinic, time equals money, and saving time can definitely improve your bottom line. So even if you can't charge for the procedure and it doesn't really change how you would treat a patient but it saves time, you still may be able to buy the new equipment you want.For example, an instrument like the ICare tonometer may fall into this category. Tonometry is part of just about every exam. Hopefully, the pressure reading is the same between Goldmann and the ICare so you won't charge separately for it and it won't really change your treatment. But, if you are able to save the time you normally would have taken to apply the Fluress, position the patient in the slit lamp, get a reading, and double-check the reading, then you may have reduced chair time by about two to three minutes. That's not insignificant. If you really have a handle on chair cost and patient cycle time in your clinic, you could actually put a monetary value on how much you're saving with those two or three minutes. It may be worth it!

Before you buy: will it improve patient experience?

This question is definitely the hardest to quantify but can be a difference-maker in the practice. Using imaging (fundus photos, OCT, topography, etc.) to actually show the patient what you're looking at can take them out of the world of theory and make it real for them.Discussing meibomian gland health in the office doesn't really have the same effect as showing the patient what their glands look like compared to normal ones side by side. Same thing with optic nerve/visual field analysis. For conditions like glaucoma and mild MGD that don't have significant symptoms associated with the condition, these visual representations of their conditions are extremely helpful. That's where new equipment comes in.Without visuals, patients don't get a lot of feedback on their condition. They aren't in pain if they don't take their glaucoma drops and they don't notice a change to their vision which makes it extremely important to educate them on the progression/stability of their condition when they come into the office. Showing, as opposed to simply telling, can make a major difference.A few ways to quantify the impact on improved patient experience can be through surveys, recall, and treatment compliance. But you're still only getting a proxy for how much of a difference your new instrument is making. If the new instrument you're considering is only meeting the 'improve patient experience' criteria, you really have to make sure you have a way to measure it, AND you make it a very clear part of your patient education part of the exam. It makes no sense to do a test/procedure that is supposed to improve patient experience if you don't say, 'Here's what this test/procedure does for us, and this is what value it adds.'

Before you buy: will it save us money?

Just like saving you time, if a new instrument actually directly saves you money, you may not have to make money directly with it.For example, as we stated previously, with the ICare tonometer, you don't have to instill anesthetic drops which means you save money on all the drops you didn't have to use to do the procedure. Another example is corneal topography. If you can get accurate enough information from the topography to design an ortho-k lens that improves your first fit success, you not only save time but also the cost of materials and shipping on remakes of lenses.

Get evaluating!

These simple questions don't necessarily apply only to new pieces of equipment but also to processes and procedures done at the clinic. Doing things a certain way because that's 'just the way they have always been done' may not be the most efficient or practical. You can ask these questions about almost everything in the practice.Obviously, the more questions that you can answer 'yes' to for a certain piece of equipment or process, the better. So next time you have a decision to make about equipment or procedure changes, challenge yourself to ask the tough questions and, ultimately, make the right choice!

Ophthalmic Equipment is designed to stop accidents or illness, and eye damage. Ophthalmic Equipment was draining or supplying the eye or constructions in the area of the eye.

Check now

With contemporary ophthalmic equipment, optometrists and ophthalmologists can enhance their precision significantly while maximizing their efficacy. The outcome is an increased bottom line and an individual.

If you are an ophthalmologist, you know that regardless of the area, there is going to be competition. Irrespective of where the ophthalmologist's practice is located, you are pretty much assured that there will be some level of competition. Keep this in mind when looking for the right Ophthalmic Equipment. It would be best if you had the right tools for the best outcomes for your patients. Your practice depends on your reputation. Your reputation, in turn, depends on how excellent your service is.

Build a Reliable and Professional Brand

Please make no mistake about it; bad news travels so much faster than good news. You have to make it a point to satisfy all your patients. If one person is somehow dissatisfied, don't be surprised if the word gets around.

That's all it may take for your ophthalmologist practice to suffer in the eyes of your patient community. You cannot afford that situation.

For your medical practice to succeed, you must build a reliable, professional brand that embodies reliability, quality, trustworthiness, and value for money. It's hard to do this if, somehow, some of your patients don't have a great experience at your clinic because of the instruments and tools you use. Sure, you have all the right skills.

You spent a lot of time and money keeping your skills up to date. But this is not enough. It would be best if you had the right tools to produce the right impression every single time, or else; your professional brand might suffer badly.

Accordingly, finding the right Ophthalmic Equipment is mission-critical. Unfortunately, this is not as easy as you think. There is a thin line between good and excellent. What makes this frustrating is that there are lots of right ophthalmic instruments currently on the market. However, that is not good enough.

Buy high-quality Ophthalmic Equipment.

If you're going to use these instruments for your practice, you will not get a competitive advantage. It's anybody's guess whether you will be able to produce the very best outcomes with these instruments. It would be best if you had high-quality equipment. Nothing less will do. Given how competitive the medical services field is, 'good enough' is never enough. You have to shoot for excellence.

What makes this all frustrating is that even if you pay an arm and a leg for your equipment, you do not necessarily have excellent value or the highest quality for the amount of hard-earned money you paid for this equipment. It's also very tempting to settle based on the brand.

Sadly, ophthalmologists who buy optometry equipment based solely on the brand are merely beyond lazy. They think that as long as all their equipment has the brand, then they will be able to provide the high-quality service their patients are expecting. This is not always true.

You will get efficient and thoughtful service from APC Med.

You have to understand that often, brands developed their reputation a long time ago. After all this time, a lot of trustworthy brands start producing less than high equipment. This is not saying that branded Ophthalmic Equipment is somehow defective, flawed, or no enjoyable.

Instead, you really can't automatically assume that just because your instrument carries some logo or recognized the brand name that it is automatically the very best in the field. You have to look beyond the brand. You have to rely on a set of objective factors that can work together to produce the kind of excellent results your patients deserve.

Ophthalmologists Must Focus on the following:

• High Precision

If you are looking for high-quality outcomes for your patients, you need high-precision Ophthalmic Equipment regardless of their procedure. These have a very, very small tolerance for error. They are so fine-tuned and made with such high-grade materials that you can rest assured that they will produce predictable results.

• Durability

When you buy any piece of Ophthalmic Instruments, please understand that you are investing in that item. Logically, you need to use that item many times for you to get your money back. This is called the total use-value. If you buy any piece of equipment or appliance, and it breaks up after only a few uses, your total cost per use is quite high. This is a crucial metric for determining durability.

While no manufacturer can guarantee that every single item they produce will last forever, it still helps you tremendously to pay close attention to the whole productive life of each piece of equipment you buy for your practice.

• It Can Tolerate Punishment

It doesn't matter what kind of Ophthalmic Equipment you are thinking of buying. Regardless of whether it's big or small, light or heavy, it will be subjected to some form of wear and tear. After all, you will be using it to provide services to your patients.

Accordingly, it would be best if you were sure that the equipment could withstand quite a bit of punishment. This doesn't necessarily mean that you're going to be putting a lot of pressure on it, or you will be putting a lot of stress or pressure on it.

Often, wear-and-tear tolerance means that you're just going to be moving it around or taking it and placing it from one place to another, or you are packing and unpacking it. Whatever form it takes, the right ophthalmic instrument can withstand quite a bit of wear and tear.

• It Must Look Great

Quality might seem superficial, but please understand that, by and large, your patients will select your practice base on how professional you look. You have to fit a specific image. Even if you wear the best professional-looking in your office and your practice is located in a lovely, professional-looking building, you may still fail to produce the right impression because of the appearance of your equipment.

Conclusion

Keep the top of the external factor of mind when looking for ophthalmic equipment. You really cannot roll the dice with your practice. You can't just randomly use ophthalmic instruments based on price or some random recommendation. You have to be systematic and methodical in selecting your equipment if you want your medical practice to thrive. You can also manage an optometry practice with proper Optometric Management.

Ophthalmicmart is a top supplier of contemporary, innovative, incredibly advanced ophthalmic equipment, and we think these will be the must-have things every new optometry laboratory needs.